Privacy Policy
Last updated: January 2025
Introduction
Redline Tyres Ltd ("we", "our", "us") is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal information when you use our website or services.
Information We Collect
We may collect the following information:
- Name and contact details (phone number, email address)
- Vehicle information (registration, make, model, tyre size)
- Location information (postcode, address for mobile services)
- Business information (for fleet customers)
- Communication records (quotes, bookings, enquiries)
How We Use Your Information
We use your information to:
- Provide quotes and carry out services you request
- Contact you about your enquiry or booking
- Send appointment reminders
- Manage fleet customer accounts
- Improve our services
- Comply with legal obligations
Legal Basis for Processing
We process your personal data based on:
- Contract: To fulfil services you've requested
- Legitimate interests: To run our business effectively
- Consent: Where you've opted in to marketing communications
- Legal obligation: To comply with applicable laws
Data Sharing
We do not sell your personal information. We may share data with:
- Tyre suppliers (to fulfil orders)
- Payment processors (to process transactions)
- Email service providers (to send communications)
- Legal authorities (if required by law)
Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.
Data Retention
We retain your personal information for as long as necessary to provide our services and comply with legal obligations. For fleet customers, we retain account information for the duration of the business relationship.
Your Rights
Under UK GDPR, you have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to processing of your data
- Request data portability
- Withdraw consent at any time
Cookies
Our website uses essential cookies to function properly. We do not use tracking or advertising cookies without your consent.
Third-Party Links
Our website may contain links to other websites. We are not responsible for the privacy practices of those sites.
Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.
Contact Us
If you have any questions about this privacy policy or wish to exercise your rights, please contact us:
- Address: Unit 3D, Wessex Court, Cheddar Business Park, Wedmore Rd, Cheddar BS27 3EB
- Phone: 01934 440410
Supervisory Authority
If you are not satisfied with our response to a privacy concern, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.